The growth in the music industry over the last few years has seen an exponential rise in the sales of music records. The change in the trend of listeners plays an essential role in how music is being distributed now and how it will be in the future.
Online distribution of music initially presented a threat to successful record labels. One such issue was with online piracy due to the availability of almost everything on the web. The music industry has adapted to the needs and demands of the consumers. In fact, allowing them to purchase and download music online at a reasonable price seems to be working to promote the success of these online streaming sites. Grow your SoundCloud and be an instant internet superstar.
Get to know Troy Carter
The man behind Spotify’s surge to success was rumored to be leaving his former company. Spotify’s former Global Head of Creator Services plans to transfer to SoundCloud, a rival service. However, he is not cutting all ties with Spotify, as he is being retained as an advisor.
Troy Carter is one of the people hugely responsible for making Spotify the company that it is now. He was first focused on putting together a team that would bring out the best in artists worldwide. Now, Spotify has merged with the creative community to provide streaming services and forging fruitful partnerships across the music industry. This artist-first approach is expected to bear good results for the company, even after Carter’s departure.
SoundCloud’s new business approach
With the addition of Troy Carter to SoundCloud’s Board of Directors, a change for the better is expected within the company. His ultimate goal, which is to establish better connections with the artists and fans alike, could help speed the process.
Being one of the more renowned music industry executives has its advantages. Carter has contributed to the success of several media companies, and soon, SoundCloud will follow. Its new artist-friendly platform could do a lot for the company, and since it’s already known for its indie act promotions, the artists would get their fair share from listener’s subscriptions and from their share of listening.
Conclusion
To thrive in the music industry, artists have to allow themselves to be very competitive. This means that they have to stay at the top of their game, and while doing so, they must find a means to be relevant. Promoting music through music streaming platforms is one way to keep their influence running. With streaming services like SoundCloud, users can stay in touch with the tunes of their favorite independent artists. At the same time, indie musicians can benefit from the support given them.
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